AsToldByGinger, Dorfman

Dorfman and Mattelart’s work on Disney was a little confusing - although I do think I recognize some of their key points. The authors begin by emphasizing Disney as a global brand, which is entirely obvious if you take one look around the Orlando International Airport nearly anytime of year. People travel from far and wide in order to see the magic that is Disney. Children are paraded around - that are probably too young to even realize what’s going on - while their parents dole out incredible amounts of money to see the place where dreams come true; possibly their own dreams they never got to live out as a child.  

What Dorfman and Mattelart are asserting is that Disney has become a part of our collective vision. It has developed into an empire that stretches so far it has become a vital part of the average families daily life. The movies, shorts films, tv series’, and comic series’, have each provided “a moral background which draws the child down the proper ethical and aesthetic path” (Dorfman and Mattelart 111). These movies and other forms of media, have been used over and over again as a teaching tool for children that they have come to mock in more than one way.

 Although this presents a problem according to the authors, because works such as these are “devised by adults, whose work is determined and justified by their idea of what a child is or should be” ( Dorman and Mattelart 112), therefore perpetuating ideologies put forth by adults instead of exploring those supposedly invoked by the Disney media.

I think this article proved to be interesting and valid in its points, although I look forward to discussing the deeper meaning in class in order to reveal the exact point.