Pre Class

This reading focused heavily on the culture industry, and helped the to try to grasp what truly is culture, and how it is always changing. "Culture is filled with different industries." These different industries may be the commercial growth of a brand and its marketing campaign through society. For my interests, i like to see how advertisements play a role in society, and how they have a impact in our culture. For example, when we see apple commercials, we instantly feel a need to join the group of apple supporters, and fit right into society. There campaign is filled with the emphasiziation of the crisp and clean iPhones, and most always feature a white back ground. "The whole world is passed through a filter of the culture industry. From what Horkenheimer and Adorno are saying I believe that they are touching on the idea that new products and ideas are always being created, but we let culture and society decide what stays by "filtering everything through society" meaning advertisements and sales campaigns. The test to see if they were filtered out all comes down to sales. There is also groups that are not looking to be mainstream, and these are called subcultures. They create there own groups based on a common interest, and they don't care what general society feels, they have there own filter. For example, when it comes to surfing and products, i filter out what i don't like and that brand is now discarded until later. Society is filtered and led by those that are higher than us. We always strive to be better or like somebody else in ways, and this leads us to want items and goods they want. While watching Bloomberg, they talked about how samsung is now giving products to the NBA, because they want to have the players using them, and have fans see them using them, and the circle of marketing is complete. The desired customer sees a product from a role model, and goes to buy the product to feel like or closer to the individual.